Marketing – NextHome HKR

A variety of robust marketing tools are available at your fingertips on the NextHome Intranet. All at no extra charge. Again.

SMART CRM POWERED BY kv Core PLATFORM

Smart CRM powered by kv Core’s platform is an included NextHome member benefit. Smart CRM leverages powerful automation to engage more contacts and close more deals. Rated the No. 1 mobile CRM app, you will love it because it is:

• Personal & Private – Enjoy contact privacy for your own database
• Centralized – One central dashboard for managing leads and growing your sphere
• Contact Validation – Ongoing validation prompts you to follow up with leads at the right time
• Lead Routing – Built-in accountability rewards responsive agents
• Automated – Save valuable time with AI-driven, automated follow-up
• Drive Action – Task plans, a built-in dialer, mass email, plus automated text messaging

MARKET PULSE — A HOUSING MARKET SNAPSHOT

With the housing market snapshot, we’ve walked that tightrope of giving you important and timely information with context, but not burying you with statistics and information. This content is great to use for emails or social media. Most important, however, is that once you internalize it/have an opinion about it, you can confidently communicate it to anyone. Use this data to foster conversations in your local markets, because if you aren’t, someone else is. This is your opportunity to explain the “why” for the people in your market.

AUTOMATED MARKETING PACKAGES

Our Design Center is an easy-to-use platform for creating customized property and personal marketing in minutes. Our system is customized to the NextHome Hahn Kiefer Residential branding and offers hundreds of design options to choose from. Print and web marketing options are available, helping to create consistency and quality throughout your online and offline marketing. If that isn’t enough, NextHome will automatically send you designs when you list or close on a house. Boom—it just shows up in your email. No charge. (We like saying that.)

STUDEO VIDEO STORY BOOKS

Owning a home is a feeling, and your marketing should tell a narrative that evokes all the emotions associated with an event of this magnitude. As real estate professionals, we rely on visual content to tell the story of the home – high-quality photography, detailed floor plans, 360° Tours through BoxBrownie (the office has a 360° camera) 3-D walk-throughs, and video. Studeo puts all of this together, plus audio enhancements, to add dimension to your property marketing strategy.

Once you opt-in for this service, our proprietary system will take care of the rest, pulling property photos and descriptions, adding cinemagraphs and carousels, and creating a powerful digital presentation for you to share across all platforms. This step is fully automated, an included benefit for all NextHome members at no extra charge.

The full version of the product can integrate your Matterport tours, custom videos, and animations into a holistic experience that helps tell the story of the home with passion, comfort, and warmth.

REALSCOUT

Delivering a collaborative home search experience, RealScout’s platform empowers clients with accurate listing data all while keeping you, the local real estate expert, in the center of the transaction.

Your clients will be impressed by the personalized interface, the ability to rate listings and organize favorites, ask questions about the home, compare up to three properties side by side, and receive listing alerts based on their lifestyle preferences. At the same time, NextHomies will have complete visibility into their client’s behavior. You can then make data-driven decisions on which clients are most likely to convert, different markets where they might be expanding their search, and even explore buyer demand trends in your area.

PRESENTATION BUILDER

Create Presentations. A system for creating listing presentations, buyer presentations, buyer tours and property reports, Presentation Builder combines real time MLS property and market analysis information with custom NextHome and agent created pages. It is an all-in-one system for a comprehensive presentation, branded to the agent with different design options.

Use Custom Pages. Over 25 pages of custom presentation content is at your fingertips for complete, impressive and informative presentations to potential clients. These pages cover every area of marketing and services agents provide for all types of properties. In addition, we provide additional content templates that can be modified and added in your personal profile.

Present Bound Books. Clean, crisp, hardbound covers offer an elegant presentation for the customized information you created for your clients. It takes only a few seconds to bind the customized information you created in these hardbound covers. It is the perfect way to showcase the level of quality and service our agents provide. Trust us, no one ever tosses this in the trash.

REPUTATION MARKETING

The Internet is the first place home buyers and sellers go for information on properties, values and real estate agents. It is also the first place they look to research a referral or an agent marketing themselves in the community. When they do, what will they find? On our national website, they will find your picture, bio and dozens of Q & A’s about you. Potential clients will see you as a person, someone they can relate to. This is done for EVERY agent in the company.

Since your online reputation is a deciding factor for buyers and sellers, it is essential to have comprehensive profiles and testimonials online. At NextHome Hahn Kiefer, building your reputation and online profile is easy. We have integrated with Reach150, offering every agent and office a personalized, branded profile and site for testimonials from clients, colleagues and team members. We make connecting with your clients efficient and effective.

NATIONAL LISTING DISTRIBUTION & TRAFFIC REPORTS

Listing Syndication automatically sends your properties to hundreds of national websites. They are also featured on the top websites where consumers are searching: Zillow.com, Trulia.com, Yahoo.com, and AOL.com. Our MLS-integration pulls listing data automatically into the listing agent’s profile, where it can then be sent to our network with just a click of a button.

Featured Listings are key to increased exposure and buyer leads. Our featured listings program provides five times the amount of traffic to a listing, removes competing agents ads from the listing details and ensures all inquiries, or leads, go directly to the listing agent (with NO referral fees).

Traffic Reports are provided to the listing agent and broker, and can be automatically or manually sent to the seller. These reports are customized to each seller and branded with the listing agent’s information, photography and NextHome Choice Realty branding for a consistent presentation to the seller. The reports provide value to the client, insight of the online traffic sources, and a gage of buyer impressions of the home to help each client make informed decisions throughout the marketing process.